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Competitive Monitoring Basics

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Do’s and Don’ts When Communicating Intelligence to Decision Makers

  
  
  
Communicating competitive intelligence to decision makers
Ever felt like you weren’t being heard? Maybe your boss didn’t consider the actionable intelligence you presented in your last meeting?

In a recent South Florida chapter SCIP meeting, Melanie Wing, VP of Strategic Marketing and Customer Insights Leader at Equifax, Inc. attested that decision makers get frustrated when they receive reports labeled “important”, but fail to provide an immediate explanation as to why. This is one of the main reasons why intelligence documents sit on the back burner and often get dismissed.


Movember - clearCi Grows a Moustache for Charity

  
  
  
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For those of you not familiar with Movember"the month formerly known as November," it is responsible for the sprouting of moustaches on thousands of men’s faces, in the US and around the world. With their Mo’s, these men raise vital funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men.

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