Article Series: 5 Minutes Can Change The Way We Think & Work

When Twitter first gained mainstream popularity at South by Southwest Interactive in 2007, many people hopped on the social networking service to share ideas and stay connected. Six years later, Twitter has become more than micro-blogging. It’s now a platform used to deliver breaking news. But is it a reliable source of secondary intelligence for companies trying to beat the competition and be aware of their surroundings?

"Competitive Intelligence in Social Media can be either a gold mine, or a minefield." - Anonymous

It's no secret that social media is changing the way many things in our modern business world function. Promoting a product, engaging with your customers, or finding a new job are only a few of the ways which services like Twitter, Facebook, LinkedIn have caused sometimes dramatic shifts how companies interact with their environment.