Knowledge Management Magazine Speaks with clearCi
Posted on Tue, Nov 15, 2011
In the current issue of KMWorld Magazine author Judith Lamont explores different competitive intelligence tools used to both automate and analyze CI data. clearCi CEO Joe Levy answered a few questions related to competitor monitoring.
We've quoted his comments below, but welcome you to read the article in its entirety online here
clearCi is designed to go beyond monitoring news media stories to provide highly specific information. "Many CI tools focus on news and keywords," says Joe Levy, CEO of clearCi. "With clearCi, we set up a custom process to crawl the target websites and extract critical competitive intelligence." For example, clearCi can detect a price change of a particular magnitude on a certain date, or report on staff changes and then return the results via an e-mail alert. It can access databases to which the customer has subscribed, logging in automatically if the databases are password protected.
"Some clients are monitoring as many as 400 websites, while others select only a few," Levy says. "Once the crawling process has been set up, users can add or remove sites as circumstances change, in addition to adjusting the criteria by which they search." clearCi also can be effectively used by both large and small firms. "Many large companies are using clearCi, but one of our clients is a three-person firm that is using it successfully to help with product positioning," Levy adds.
The rest of the article is a great read as well; be sure to check it out! http://www.kmworld.com/Articles/ReadArticle.aspx?ArticleID=78449