Market Research Need to Change, says Forrester
Posted on Tue, Dec 20, 2011
In an upcoming report entitled “Predictions 2012: What Will Happen In Market Research” Forrester analyst Richard Evensen says that "major tectonic shifts" are going to require Market Insight professionals reinvent themselves to survive in the new world. [slight overdramatization added, but only slight...]
We especially liked his assertion that Market Insights needs to change and focus on "...more strategic insights and more proactive competitive intelligence." It's what we've been saying all along!
He included a great image of what a future Market Insights professional might look like, and divided up each part of the body with props and captions representing "The 2012 Market Insight Professional." We've added it below for you to have a look, an highly recommend reading Richard's blog posting. Forrester is also hosting a fun contest to encourage user submissions for the 2012 Market Insights Professional, prize inlcuded.
What are your thoughts on the changing dynamic of the Market Insights Professional going forward? Are you already seeing the changes?
(Image: "2012 Market Insights Professionals – Better … Stronger … Faster?")