Competitive & Market Intelligence - News of the Week
Posted on Fri, Feb 10, 2012
The competitive and market intelligence space is buzzing ith activity lately. While we are diligent about sharing what we find via our Twitter and Facebook feeds (follow us!), many of our readers asked for a consolidation of the week's best stories all in one place. So here it is!
Going forward, expect an update every Friday morning (EST) and be sure to share!
A short but sweet summary of the basics of CI. From the why to a bit of the how.
In this engaging article with nice infographics, market research professionals can learn how consumers use social media and interact with companies
Research. magazine interviews Rajat Paharia, founder of gamification firm Bunchball, about how to inject life in market research. Interesting ideas that we're seeing more and more across different areas of business
Human Capital Review posts a lengthy article Dr Frangouli Evangelia writes about the concept and context of Competitive Intelligence (CI) as well as its application in the Pharmaceutical Industry. Very comprehensive!
Again looking at MR from the social media angle, Sarah Hofstetter of 360i explains what to pay attention to when "listening" to social media intelligence streams.
Did you find anything else great this week? Leave your comments below!
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